Category: Uncategorized
Date: 7th February 2015

Back in Paris after a vacation in Morocco. Highlights….fabulous cous cous, swimming in the Atlantic, the artisanal markets and more. As well discovered more about Mind Maps (MM)….and read Mind Maps for Business by Tony Buzan. Was already familiar with the tool as I have a Mind Map in my book of my book but am now exploring how to use the tool for personal branding purposes such as a Mind Map of the “Brand Called You” and a Mind Map showing how your brand is messaged across all media online and offline. Any examples to share? See this one of Tony Buzan showing his life achievements.


For the un-initiated but curious here is a shortened definition off of Wikipedia. A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.

In his books on Mind Maps author Tony Buzan suggests using the following guidelines for creating Mind Maps:

  1. Start in the center with an image of the topic, using at least 3 colors.
  2. Use images, symbols, codes, and dimensions throughout your Mind Map.
  3. Select key words and print using upper or lower case letters.
  4. Each word/image is best alone and sitting on its own line.
  5. The lines should be connected, starting from the central image. The central lines are thicker, organic and flowing, becoming thinner as they radiate out from the centre.
  6. Make the lines the same length as the word/image they support.
  7. Use multiple colors throughout the Mind Map, for visual stimulation and also to encode or group.
  8. Develop your own personal style of Mind Mapping.
  9. Use emphasis and show associations in your Mind Map.
  10. Keep the Mind Map clear by using radial hierarchy, numerical order or outlines to embrace your branches.

More on Mind Maps in future posts.