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Category: Uncategorized
Date: 13th June 2012

Online profiles have increased over the last two decades. Whether it is your LinkedIn profile, alumni association profile, reconnecting with friends, or finding a job, online profiles have become an essential tool in the digital age to market and brand yourself. Since LinkedIn’s launch in May 2003 it has grown to approximately 100+ million users globally. Many users, unfortunately, are not leveraging this social networking tool to its maximum capacity.

We are visual creatures. Did you know that we absorb about 93% of our information from sight and sound alone? In the 1960s, Dr. Albert Mehrabian developed a communication model known as the 7%-38%-55% rule. His research states that we absorb information through: