Visibility Branding PODCASTS and WEBINARS are where experts, authors and thought leaders are interviewed by Bernadette Martin on topics related to career transition, storytelling about your brand, entrepreneurship, new social media, 2.0/3.0 technology, personal branding and more.
PODCAST: EMOTIONAL INTELLIGENCE AND YOUR PERSONAL BRANDGUEST: Erin Yoshimira Founder of Empowerful Changes
DESCRIPTION:This podcast illustrates the areas where emotional intelligence and personal branding intersect and how you can leverage both to set you apart in today’s competitive market. _______________________________________________________________________________________
PODCAST: STORYTELLING FOR PERSONAL SOCIAL RESPONSIBILITYGUEST: Roger Burks, Founder Pictographers & Senior Writer at Mercy Corps
DESCRIPTION: This podcast is about how positive social change can be created through the powerful combination of humanitarian stories and photography. Discussed are numerous ways that individuals can make a difference such as micro-mentoring and micro-financing individuals in need.
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WEBINAR: PERSONAL BRANDINGGUEST: William Arruda, Founder – Reach Communications and Author of Career Distinction
DESCRIPTION: William answers the questions what is Personal Branding and who needs it? As well he covers the importance of your online identity and the proven three step personal branding process of EXTRACT: Identifying Your Unique Promise of Value, EXPRESS: Building Your Communications Plan and EXUDE: Aligning Your Brand Environment.
WEBINAR: MOBILE CAREERS GUEST: Megan Fitzgerald, Founder – Career by Choice
DESCRIPTION: Megan is an EXPAT Career Coach and has worked with numerous clients across the globe who have mobile or “virtual” careers. Learn about mobile career opportunities, the technology available to make it happen and online resources.
WEBINAR: THE ONE PAGE BUSINESS PLANGUEST: Amy Grossman, Founder – The Business Action Plan Group
DESCRIPTION: Amy talkS about the main elements of a business plan and the advantages of having a “one pager”. As well, the focus is on writing your vision statement which is the foundation for the “rest of the story”. Examples are given of vision statements and makeovers. INCLUDES: tools, resources and useful links.
WEBINAR: SPEAKING PROFESSIONALLYGUEST: Alan Stevens, Director -The Media Coach.
DESCRIPTION: Learn what it takes to become a professional speaker and how to extend your brand on the speaking circuit…online and offline. What are the elements of a media kit and more.
WEBINAR: SOUND BRANDINGGUEST: Cyrille Murard, Director – Capital Music
DESCRIPTION: Exude and express your brand by creating a personalized sound universe that reflects your brand online and offline.
WEBINAR: IMAGE MANAGEMENT (recording available)GUEST:Diana Jennings, Founder – Brand You Image
DESCRIPTION: Diana defines the elements that make up your image, identify the levels of business casual dress and share tips on how to leverage your image both online and offline.
WEBINAR: THE NEWSLETTERGUEST: Rachael Hampton, Founder – Ardephwerk Multidisciplinary Design Studio
DESCRIPTION: Learn how to create an online Newsletter with advice on how to structure content, images and visuals and tips on how to build and manage your database. Newsletter “makeovers” presented as well as the “do’s and don’ts”.
WEBINAR: LINKEDINGUEST: Jason Alba, Founder - JibberJobber, Author – I’m on LinkedIn, Now What?
DESCRIPTION: Jason takes us on a tour of the LinkedIn site showing the features and benefits as well as giving tips on how to enhance your LinkedIn profile.
while viewing the LinkedIn site
WEBINAR: THE BIO AND THE RESUMEGUEST: Megan Fitzgerald, Founder – Career by Choice
DESCRIPTION: Learn about the appropriate structure, content and effective usage, online and offline, of these two key elements in your brand “tool kit”. Request Recording.
WEBINAR: VISUAL IDENTITYGUEST: Sue Brettell, Founder - ID Creative Solutions
DESCRIPTION: Learn how to create a clear, compelling and consistent visual identity and how to develop its components to make your brand stand out. Also, what to prepare BEFORE you brief a graphic designer.
WEBINAR: WRITING A BOOK GUEST: Mindy Gibbins-Klein, Writing and Publishing Consultant and Founder of The Book Midwife
DESCRIPTION: Learn how to build your brand by writing a book.
WEBINAR: FACEBOOK FOR PROFESSIONALSGUEST: Jason Alba, Founder - JibberJobber, Author I’m on FaceBook, Now What?
DESCRIPTION: Jason takes us on a tour of the FaceBook site and talks about how to get personal, business and professional value from FaceBook. Also…tips on how to develop a FaceBook strategy and the difference between LinkedIn and FaceBook.
WEBINAR: CAREER ASSESSMENTS AND THE 360REACHGUEST: Susan Guarneri, Founder – Career Assessment Goddess
DESCRIPTION: Susan talks about the top reasons to use career assessments and highlights 5 key assessments. Bernadette covers the 360Reach, an excellent complimentary assessment tool that gives external feedback on the “Brand Called You”.
WEBINAR: STRATEGIC NETWORKING ONLINE AND OFFLINEGUEST: Silvia Cambie, Founder – Chanda Communications
DESCRIPTION: How to set up and manage a vibrant network with Silvia’s top ten tips for navigating networks.
WEBINAR: BRANDS IN 3-D VIRTUAL ENVIRONMENTS (recording available)GUESTS:Myriam Ballarati, Virtual World Expert and Kelly Ann, Avatar
DESCRIPTION: Myriam talks about the environments of 3-D virtual worlds including Second Life and the power of the social web, from social networks to virtual secure collaborative spaces. Myriam’s avatar Kelly Ann is also featured.
WEBINAR: DEMYSTIFYING GOOGLE (recording available)GUEST: Julie Vetter, Google Goddess and certified Google Expert.
DESCRIPTION: Julie takes us on a navigation tour of Google and shows where to find and how to use some of the tools and features such as Google Analytics, Maps, Images, Google Alerts, GoogleAds, Video and more. Also includes tips on SEO (Search Engine Optimization) and how to increase your GOOGLE presence.